Сочи – любимое место отдыха россиян

В зимние каникулы мы неожиданно на высоте 1200 метров над уровнем моря встретились с Виктором Ивановичем КРУЖАЛИНЫМ, профессором, заведующим кафедрой рекреационной географии и курортологии географического факультета МГУ, доктором географических наук. В одном из уютных кафе в горах решили погреться хорошим кофе и, конечно, поговорить о туристской отрасли. Кому как не специалисту знать ситуацию. А нам как курортному изданию было интересно услышать об этом из уст специалиста.

– Виктор Иванович, как Вы оцениваете положение с внутренним туризмом в Краснодарском крае и, в частности, в Сочи?

– Его развитие в первую очередь связано с теми событиями, которые происходят в мире. Санкции и финансово-экономический кризис привели к изменению структуры рынка, росту внутреннего российского туризма и въездного. Темпы просто поражают. В 2013 году у нас путешествовало по стране чуть больше 30 миллионов, а по итогам ушедшего 2017-го – более 55 миллионов человек. Именно этот рост заставил регионы активно развивать туристскую отрасль, потому что россияне, побывав за границей, требовали другой уровень сервиса, появились новые задачи по подготовке кадров, улучшению условий отдыха, развитию турпродукта.

Я вообще считаю, что возможности туризма в России безграничны, и эта отрасль может и должна развиваться и стать лучшей в мире. Сегодняшняя практика – тому доказательство. Если мы создадим отличные условия для туризма и рекреации для наших людей, то к нам и иностранцы поедут.

В регионах поняли, что нужно развивать все виды турпродукта, предлагать гостям разнообразный сервис на все вкусы и кошельки. И надо сказать, что Краснодарский край и Сочи многое сделали в этом направлении. По моему мнению, этот регион можно считать лидером российской туриндустрии. Конечно, этому способствовала Олимпиада, сделав курорт всесезонным и создав уникальную инфраструктуру. Однако, если мы посмотрим на мировую практику, то мероприятия такого масштаба практически никогда не способствовали росту туризма в регионе. В Сочи же, наоборот, произошел взрыв, посмотрите вокруг – сколько лыжников катается! Надо отметить, что здесь не только россияне, поехали зарубежные туристы за счет отличного сервиса.

Даже этим летом, не очень теплым, в Сочи отдыхало множество людей. Потому что смогли предложить не только пляжный отдых и санаторный, традиционный, но и событийный, спортивный, гастрономический и т.д. Например, в прошлом году в Сочи прошло больше 270 событийных мероприятий различного характера. А как используется олимпийский комплекс – это пример для подражания! Это заслуга властей, местных, краевых и федеральных.

– Получается, что у нас все хорошо?

– Есть, безусловно, и проблемы, характерные не только для сочинского региона. Это соотношение цены и качества.

Посмотрите, что произошло, когда вернулся турецкий рынок. Люди поехали туда, потому что турки предложили туристам цены 2014 года. За время, когда у них не было российских туристов, они улучшили условия отдыха, отремонтировали отели, усовершенствовали сервис, развили новый турпродукт – медицинский, пригласив известных специалистов, закупив оборудование. И менее чем за год они практически компенсировали потери от простоя – к ним приехало 4,7 миллиона россиян, перекрыв предыдущий рекорд 2013 года 4,4 миллиона.

Вот вам достойный пример. Почему бы и нам не снижать цены в межсезонье, чтобы отдохнуть могли те, кто не имеет больших доходов. Буду справедливым – в Сочи уже успешно развивается такая практика. А вот, например, Крым просел в этом году, летом потеряв почти 30% туристов, потому что вели не гибкую ценовую политику.

И куда поехали наши туристы? – По "Золотому кольцу", которому в прошлом году исполнилось 50 лет. Ровно столько прошло с того времени, когда в газете "Советская Россия" Юрий Александрович Бычков написал очерк о путешествии по русским городам, дав ему это уникальное название, известное во всем мире. А этот бренд "кольцо" стал тиражироваться по России – восточное кольцо, алтайское кольцо. Надо сказать, что бренды нужно постоянно популяризировать, рекламировать. К сожалению, наше государство пока не имеет такой возможности. В той же Турции более 100 тысяч евро тратится на рекламу только в России. У нас же пока – 4-5 миллионов рублей.

– Получается, что власть, а не турбизнес должны продвигать туризм?

– Роль власти всех уровней – не мешать, а помогать малому и среднему бизнесу, создавая условия для развития, минимизировать налоги и т.д. Например, сейчас указом президента почти на полтора года до марта 2019 года в Крыму какие-либо контрольные действия со стороны фискальных органов приостановлены. Это большая поддержка. Но такие меры нужны и в других регионах. Туризмом необходимо заниматься на государственном уровне. Для начала создав министерство туризма, как самостоятельную единицу. Пока туризм находится в пристяжных, то у министерства спорта, то у министерства культуры. Мы провели специальное исследование в МГУ, чтобы выяснить, где эффективнее в мире развивается туротрасль. Оказалось там, где этим занимаются государственные структуры – министерства. И соответственно, государство должно создавать систему преференций для отрасли – в налогообложении, в аренде и т.д.

Кстати, такой опыт уже есть. В рамках федеральной программы развития регионов было заложено создание курортных кластеров. Они были утверждены на экспертном совете при Ростуризме. Государство-то деньги выделило. Но в некоторых регионах не смогли привлечь частных инвесторов, ведь партнерство предполагалось совместное с бизнесом. Там, где получилось заинтересовать инвесторов, возникли новые курортно-туристические зоны. Яркий пример – Белокуриха в Алтайском крае.

Сейчас создаются особые экономические зоны на Дальнем Востоке – ТОРы. Это территории опережающего социально-экономического развития. Здесь на каждого инвестора создаются персонифицированные договоры. Уже работает такая зона в Кировске, Тольятти. Я вижу в этом огромную перспективу для регионов. Люди должны иметь возможность отдыхать в своем регионе и любой край может привлечь гостей со всего мира. У нашей страны в этом плане огромные перспективы. Большой популярностью пользуются круизы на Северный полюс, например.

Думаю, что и в Краснодарском крае стабильно развивается курортно-туристическая отрасль, благодаря мудрой политике краевой власти. Здесь молодой и перспективный министр активно занимается проблемами туризма. Там, где губернаторы занимаются отраслью, есть эффект и продвижение.

Хочется отметить еще один аспект в развитии курортов. Мы много говорим о конкуренции, но мало – о сотрудничестве. А ведь создание курортно-туристических кластеров –  это новые перспективы для каждого участника рынка. При этом возможна диверсификация услуг, а значит – уменьшение стоимости турпродукта, что всегда привлекательно для клиента.

Безусловно, сегодня многие туристы самостоятельно выбирают место отдыха, напрямую связываясь с отелем или санаторием. Но при этом есть риск оказаться незащищенным, как было недавно с ВИМ-авиа. Операторы, взявшие на себя ответственность за отдых людей, потратили более двух миллионов рублей на вывоз туристов.

В Сочи, как мне известно, зашли несколько туроператоров, которые успешно работают с базами размещения. Это хорошо, когда у клиента есть выбор.

– Виктор Иванович, есть еще одна важная проблема для Сочи. Во время Олимпиады к нам привезли работников гостиничного сервиса со всей страны. И не только потому, что не хватало рабочих рук. Вызывала сомнение компетенция сочинцев. К сожалению, такая тенденция сохраняется, отели предпочитают нанимать приезжих. Как, на Ваш профессиональный взгляд, улучшить качество обслуживания туристов, одновременно подтянув квалификацию кадров?

– Я бы не согласился с тем, что квалификация сочинцев ниже. Здесь кадры готовят замечательные учебные заведения с большими традициями. И в первую очередь – Сочинский государственный университет, на базе которого существует Совет по развитию туризма. А я твердо убежден, что научный подход в этой отрасли особенно необходим.

Конечно, после Олимпиады к вам приехало много людей, которые хотят и могут работать в сфере курортных услуг. И здесь существует совсем другая проблема для властей города – создание инфраструктуры для интенсивно растущего города. И чтобы решить возможную проблему перенаселения (а у Сочи в этом плане возможности ограничены) и экологии, нужно, конечно, решать проблемы путем подготовки кадров для турбизнеса.

Для этого достаточно принять подзаконные акты на уровне краевого собрания, которые бы обязывали всех участников рынка от горничной до директора гостиницы подтверждать свою квалификацию с какой-то периодичностью, как это делают наши врачи и учителя. Необходимо законодательно утвердить требования к службе сервиса. Тогда исчезнут многие проблемы с качеством туруслуг, о которых мы говорили.

Мне думается, что у Сочи есть все возможности доказать всей стране и миру, что здесь создана мощная туристско-рекреационная база, связанная с восстановлением физических, духовных и интеллектуальных сил человека. За последние годы мы научились работать, чтобы создать себе достойную жизнь, теперь мы нуждаемся в системе отдыха, чтобы восстанавливать свои силы. Слава Богу, люди стали осознавать, что необходимо отдыхать, чтобы не болеть и заниматься любимым делом.

Необходимо создавать систему отдыха в течение дня, недели. В Сочи такая система уже есть, и я советую сочинцам, в первую очередь, пользоваться этой возможностью.

Вопросы задавала Ирина Владимирова.

Опубликовано в газете "Черноморская здравница" №10 от 07.02.2018г.

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    By playing at our play money tables, you will get a feel for every part we have to offer, as a lot of the
    particular features at our common tables are available at our free tables too.


    This is not an issue lately because the rake taken from money video games
    is just about equal across all the major online
    poker websites Used to be a consideration a couple of years ago, but 5% rake from each pot is now the
    usual. Titanic Poker Scene - If Jack did not win his Titanic ticket in a
    cash game, he by no means would have gotten on that boat, and this film would have been lots less fascinating.
    None of that match business with frilly fake-cash
    chips. Actually, the one difference between full ring and
    6max is the number of gamers that may sit down on the desk at
    a time. If you took three seats away from a full ring table
    you'd be left with a 6max game.

    Doyle Brunson - Despite the fact that he's most famous for
    his WSOP bracelets, cash video games have all the time been his bread and butter.
    Persist with good bankroll management At all times have a minimum of 20 purchase-ins for the stakes you want to play
    at. When you don't, you're setting your self
    up for a fall. Online poker gives you the fantastic alternative to pick out which
    tables you play at, and the choice is plentiful
    to say the least. If you know that there are unhealthy players at certain tables, sit at those and win more money.
    My strategy articles and technique movies are decent places to start.
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    NLOP is legal because it is eradicated a key aspect that's
    required for playing: consideration. Our games are completely free to play;
    there isn't any depositing of funds or threat
    concerned in anyway, thus we've eliminated the factor
    of consideration. We make our revenue from ads served within the app - just as
    a lot of other apps do - except we take a big chunk of that advert income and provides it back to our gamers within the type of a prize pool.
    NLOP has awarded over $5 Million in Cash & Prizes so far. Build
    up your Token bankroll in the course of the week to build up the
    2,000 Tokens needed to buy-in to this widespread event.


    Should you've watched poker on TELEVISION, then you definitely
    in all probability know the basic rules. Every player at the desk (of 9) receives 2 face-down or hole cards.
    In the heart of the desk, five community playing cards
    are revealed (in three draws). These five playing
    cards can all come from the group playing cards (not going),
    involve 4 group cards and 1 hole card, or 3 group cards and
    the two gap playing cards. Bluffing is a major component of
    the sport, particularly within the no-limit holdem games.
    People take into account the pot-limit sport to be a problem for those who want endurance, skill,
    and grinding to dramatic swings in fortune.


    Because of the Hollywood sort drama no-limit Texas hold'em produces, it is the preferred game
    on tv, in live tournaments, and in online cardrooms.
    Omaha is the second most popular form of poker in many on-line card rooms.
    Omaha seems to be quite a bit like Texas maintain'em,
    besides gamers are dealt four gap playing cards
    and 5 neighborhood cards. As a substitute of building the hand
    with any of the cards available, although, you must create your hand with 2 cards from
    among the many hole playing cards and three playing cards from
    the neighborhood cards. Due to this fact, for those who're dealt three aces among the many four gap cards, you would only use two of them.


    Games like badugi, Gardena jackpots, Kansas City lowball, California lowball,
    double-draw, triple-draw, California high/low split, and
    Q-Ball are performed in various locations.

    On the Internet, you may find one or two of these video
    games provided, but solely a minor number of digital tables devoted
    to them. Badugi (or Padooki) is usually found in on-line card rooms.
    You will find varied varieties” of individuals inhabiting the poker tables, who've little question seen a favourite player
    on the tv and are attempting to emulate their types. Others attempt
    to be talkers like they're Phil Hellmuth or Tony G. This makes for an entertaining character research, although the level
    of play will vary from table to desk.

    Additionally, if you end up drained, sleepy, hungry, thirsty, bored, distracted,
    depressed, or beneath the affect, walk away from the desk.
    Whenever you start playing online poker for actual cash, you may encounter quite a few new
    features you are not used to in brick-and-mortar casinos.
    Online casinos allow freeplay gaming on their software program
    earlier than you even make a deposit, so get comfy
    with the technology before betting on poker.
    Once inside the poker room, you will see all sorts of new terminology:
    sit and go events, turbo events, freezeouts, add-ons, rebuys, freerolls, ring games,
    and so forth. Learning the new terms solely takes
    a bit playing round.

    As for the US, Washington is the only state where it's unlawful to play online poker.
    Beyond this, there's nothing unlawful in regards to the sport in America.
    It's just that the federal authorities has banking legal guidelines
    in place that make it laborious for on-line poker rooms to just
    accept any type of fee past Bitcoin from US players.
    Black Friday (April 15th, 2011) is when the US federal authorities indicted owners
    of Full Tilt Poker, PokerStars, UB Poker, and Absolute
    Poker. The reason why these websites' homeowners had been indicted was because they
    disguised participant deposits as golf equipment sales and different transactions (a.k.a.
    wire fraud, money laundering).

    So if you are going to play free poker, make sure that it is only for leisure and/or to learn the principles.

    This can be a matter of opinion and based mostly on what poker sites can be found to
    your country/region. PokerStars and 888poker are usually considered two of the
    highest websites, but in addition they do not serve US players.
    That is another question that relies upon upon the person, however
    Texas Maintain'em is probably the most-standard game right
    this moment. That is primarily because Texas Maintain'em is simple to learn, yet it
    still offers stimulating technique. Different common poker video
    games embody Omaha, Pot-Restrict Omaha, Seven Card Stud, and Razz.


    In 2013 a number of US States began to put into place authorized frameworks to permit the
    gaming divisions and commissions based mostly in these States to be
    able to license, regulate and oversee poker websites
    based mostly of their jurisdictions, and as such you can now play poker fairly legally if you're based mostly throughout the State boundaries of Delaware ,
    Nevada and New Jersey , when you sign as much as a poker websites
    that has been issued with one among their gaming
    licenses. There are at present two licensing commissions who can and do
    situation legally recognised gaming licenses to on-line poker sites, there are in fact now three
    US States in which you'll be able to play poker legally on-line,
    and for extra information simply keep on studying!



    Replay Poker is an adult site intended for players aged 18 or over.

    We do not supply real cash gambling or a possibility to win real money or prizes.
    Here you'll be able to play your favourite card video games of
    Texas Maintain'em Poker, Omaha, Omaha Hello-Lo video games
    in Limit, Pot-Restrict, and No-Limit formats. With wonderful customer assist, fascinating game variants and
    cutting-edge playing software, we strive to make your on-line poker experience the very best in India.
    All the card video games offered at are fully authorized to play in India and guarantee 24 hour entertainment.
    Our video games have been developed for all stage of gamers
    from amateurs to the Professionals by dedicated recreation specialists holding in mind
    all aspects of poker.

    Brick and mortar casinos typically make far more cash by eradicating
    poker rooms and including more slot machines - for instance, figures from the Gaming Accounting Agency Joseph
    Eve estimate that poker accounts for 1% of brick and mortar casino revenues.
    On-line venues, against this, are dramatically cheaper because they've much smaller overhead prices.

    For example, including one other desk does not take up invaluable area like it might for a brick and mortar on line casino.
    On-line poker rooms also allow the players to play for low stakes (as
    low as 1¢/2¢) and infrequently offer poker freeroll tournaments (the place there is no such
    thing as a entry fee), attracting novices and/or less rich clientele.


    At the time of the IPO, ninety-two % of Celebration Gaming's
    income came from poker operations. In early 2006, PartyGaming moved to acquire from Empire Online Later in the yr,
    bwin , an Austrian-based on-line playing firm,
    acquired Other poker rooms comparable to PokerStars that have been rumored to be exploring preliminary public choices have postponed them.
    As of March 2008, there are fewer than forty stand-alone cardrooms and poker networks with detectable ranges of traffic.
    There are however more than 600 impartial doorways or 'skins' into
    the group of community websites. As of February 2010, there are roughly 545 online poker
    web sites.

    In June 2013, 888poker overtook Occasion Poker
    as the 4th largest online poker network worldwide, for the primary time.
    In Sept 2016, Delta Corp Ltd which is the biggest hospitality and gaming enterprise
    in India acquire Gaussian Networks, which is the mum or dad firm of , India's largest on-line poker website.
    From a legal perspective, online poker may differ in some
    methods from on-line on line casino playing.
    For a discussion of the legality of on-line gambling in general, see on-line playing.
    On-line poker is authorized and controlled in many countries together with a number of nations in and across the Caribbean Sea
    , and most notably the United Kingdom.

    On November 27, 2009, Division of the Treasury Secretary Timothy F.
    Geithner and Federal Reserve Chairman Ben S.
    Bernanke introduced a six-month delay, until June 1, 2010,
    for required compliance with the Illegal Internet Playing Enforcement
    Act of 2006 (UIGEA). The move blocks laws to implement the
    laws which requires the financial services sector to adjust to ambiguous and burdensome guidelines in an try to forestall
    illegal Web gambling transactions. The bill would legalize and regulate online poker within the United States.
    On April 15, 2011, in U. S. v. Scheinberg et al.
    (10 Cr. 336) , the Federal Bureau of Investigation briefly shut down three main pokercom websites of Full Tilt Poker, Poker Stars,
    and Absolute Poker, and seized several of their bank accounts.


    However, this could be caused by the higher fingers per hour at on-line cardrooms.
    Since online gamers get to see extra hands, their likelihood of seeing more inconceivable
    dangerous beats or randomly giant pots is equally increased.
    Many online poker sites are certified by main auditing firms like PricewaterhouseCoopers to review the equity of the random quantity
    generator , shuffle , and payouts for some sites.
    Insider cheating can happen when a person with trusted
    access to the system (e.g. an employee of the poker site) makes use of his place to play poker himself with an unfair advantage.


    This could be finished without the knowledge of the location managers.
    In 2008, UltimateBet grew to become embroiled in an analogous scandal, with former staff accused of using a software program backdoor to see opponents' cards.
    UltimateBet confirmed the allegations on Could 29.
    37 The Kahnawake Gaming Fee announced sanctions against UltimateBet in consequence.
    Extra mundane cheating involves collusion between gamers, or using multiple accounts
    by a single player. For example, in 2007, PokerStars disqualified TheV0id , the winner of the
    principle event of the World Championship of On-line Poker for breaching their terms of service.

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